If You're Already Doing Ksh 5M+ Per Month,
We'll Take You Further.
Built by Ian Orera — 4 years, 20+ African brands, real results.
Astrum Media builds integrated revenue systems for serious African e-commerce founders. Meta Ads, Creator Strategy, and Customer Retention Back End Systems — working as one engine. Not promises. Results.
Most African E-Commerce Brands Are Bleeding Revenue Every Month
These are the exact conversations we have with founders before they work with Astrum. If any of these sounds like your situation, keep reading.
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"I've spent on ads and got nothing back."
Real money into Meta Ads. Nothing to show for it. The platform isn't the problem. The strategy and execution behind it is.
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"I barely break even every month."
Sales come in but margins are thin. You're running ads, fulfilling orders, and still not building real profit. Something is fundamentally broken in your funnel.
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"I have no system — just random posting."
Content goes out when you feel like it. No strategy. No funnel. You're working hard but building nothing that compounds over time.
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"My ads reach people but nobody buys."
Wrong message. Wrong person. Wrong time. All three have to align — and most agencies only get one of them right.
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"My enquiries never convert."
Leads come in but there's no system to follow up. No nurture sequence. Potential customers go cold and never come back.
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"Every time I scale spend, ROAS drops."
Scaling isn't just spending more. It requires a completely different strategic approach — one most founders and agencies don't have.
The Astrum Growth System
Four Revenue Pillars. One Integrated System.
We don't offer isolated tactics. We build a marketing engine where every pillar feeds the next — creating compounding revenue growth for your brand.
01 / META ADS
Paid Advertising That Pays Back
Full-service Meta Ads management built on data, psychology, and relentless optimisation. Three structured campaigns — Cold Acquisition, Retargeting, and Retention — running simultaneously.
Complete pixel setup, event tracking, and conversion optimisation
Audience research and customer persona development
15 to 20 new ad creatives tested every single week
Weekly performance reports with clear ROAS accountability
Scaling strategy — knowing exactly when and how to increase spend
02 / CREATOR STRATEGY
Content That Builds Trust at Scale
Micro-creators are Africa's most cost-effective way to build social proof and drive traffic. We build and manage a creator network that produces content that actually converts — not just looks good.
Creator identification, vetting, and brief development
UGC content repurposed directly into high-performing paid ad creatives
Commission-based affiliate structure for consistent content output
Live sessions 3 times per week to drive engagement and organic reach
Performance tracking — content linked to attributed sales, not just views
03 / CUSTOMER RETENTION BACK END SYSTEM
Turn One-Time Buyers Into Loyal Customers
Acquiring a customer once is expensive. Keeping them costs almost nothing. We build the backend systems — email, SMS, and automated flows — that turn one-time buyers into repeat customers.
Email marketing: post-purchase sequences and re-engagement campaigns
SMS marketing: flash offers, restock alerts, and time-sensitive promotions
Automated lead nurture flows that move cold enquiries to purchase
Customer segmentation: new, active, and lapsed buyer flows
Target: 40% of monthly revenue from repeat purchases within 6 months
04 / PARTNERSHIP ADS
Scale With Influencer and Creator Ads
Partnership and influencer ads consistently deliver 20 to 30% lower cost per acquisition than standard brand page ads. We build and manage the entire influencer ad pipeline from identification to launch.
Influencer identification and vetting for your specific niche
Partnership ad setup and management directly through Meta Ads Manager
Creative briefs that produce content that converts, not just content that looks good
Performance tracking per influencer and creative variation
Ongoing relationship management and content pipeline
Choose Your Path
Two Ways to Work With Astrum Media
Where you are in your business determines which service is the right fit. Be honest about your numbers — we will tell you the same.
Done For You
Full Management — We Handle Everything
For African e-commerce brands doing Ksh 5M+ per month in revenue and spending a minimum of Ksh 150,000 per month on advertising. You run your business and fulfil orders. We build and manage the entire revenue engine.
Full Meta Ads strategy, execution, and daily management
Creative strategy and 15 to 20 new ads tested every week
Creator and influencer network management
Customer Retention Back End System — email, SMS, automated flows
Weekly performance reports and monthly strategy reviews
Direct access to Ian for strategic decisions
Investment from Ksh 250,000 per month retainer plus net profit share. Ad spend is paid directly to the platforms by the client.
Done With You
Strategic Consultation — We Guide You
For African e-commerce brands doing Ksh 1M to 5M per month who are not yet at the full management threshold but need expert strategic guidance to get there. You and your team do the execution. We direct it.
In-depth brand and ad account audit to identify what is broken
Custom 90-day growth roadmap built for your brand
Weekly strategy sessions and campaign review calls
Creative direction and feedback on all ad content
Campaign structure templates and optimisation frameworks
Direct access to Ian for questions and decisions
Consultation investment discussed on application. Designed for brands serious about reaching the Ksh 5M+ threshold.
The Real Difference
Why Serious Brands Choose Astrum Over Everyone Else
There are other agencies across Africa. Here is exactly what separates us — and why it matters directly for your revenue.
What Other Agencies Do
What Astrum Does
Sell reach, impressions, and engagement numbers
Sell revenue growth and measurable ROAS on every shilling spent
Generic advice not built for how African consumers actually buy
Deep understanding of African buyer psychology and how your market discovers, trusts, and buys
Run ads and send a monthly report
Build a complete revenue system — ads, creative, offer, and backend retention
Copy strategies from US and UK markets directly
Strategies built specifically for how African customers discover, trust, and buy online
Same retainer regardless of whether you grow
Revenue-focused accountability — our income grows when yours does
Slow to adapt when campaigns stop working
Weekly data reviews with fast creative pivots and strategic adjustments every week
Proof of Work
Real Numbers. Real Clients. Real Africa.
Every screenshot below is from an actual client account. No fabricated figures. No cherry-picked months. No fake results.
Featured Case Study
Women's Jewelry Brand — From Inconsistent Sales to 9.87x ROAS in 4 Months
Before working with Astrum, this jewelry brand was running ads with no clear structure. Inconsistent monthly revenue, poor ROAS, and no creative system in place. We took over full Meta Ads management in January 2026. Here is what happened next.
Ksh 601K
Total Ad Spend Jan–Apr 2026
Ksh 5.9M
Revenue Generated
9.87x
Blended ROAS
11.70x
Peak ROAS in February
Ksh 494K
Single Day — Valentine's 2025
Valentine's Day — Ksh 494,500 in a Single Day
One of our jewelry clients processed Ksh 494,500 in payments on 14th February 2025 — 60 incoming transactions in one day. The right offer, the right creative, the right audience, activated at exactly the right time.
In 2026, the same client recorded Ksh 201,700 on Valentine's Day itself and Ksh 422,100 the day before — across 25 and 40+ transactions respectively.
Payment statements are unedited. Exact dates visible in screenshots.
Ksh 494K
Single day — 14 Feb 2025 — 60 transactions in one day
Meta Ads | Ksh 667,179 Total Spend | 658,220 Reach | 2.5M Impressions
Meta Ads | Ksh 259,905 | Jan 2026 | 252,024 Reach | 993K Impressions
Client Voices
What Clients Say After Working With Astrum
These are real WhatsApp messages from real clients. Unedited. Names and contact details are blurred to protect client privacy.
Home Decor Brand — Sales reached Ksh 955,600. "We have really improved so much."
Kids & Lifestyle Brand — Black Friday: from Ksh 50K average daily sales to almost Ksh 200K a day. "Your hands are blessed Ian. Thank you so much for the relentless dedication."
Free Resource
The 5 Biggest Reasons Your Meta Ads Are Failing
A free audit checklist built from 4 years and 20+ real African e-commerce ad accounts. Work through 15 honest questions and find out exactly which of the 5 root causes is costing you revenue right now.
Identify which of the 5 root causes is your biggest leak
15 yes or no questions — takes under 10 minutes
Built specifically for African e-commerce brands
Includes a scoring system that tells you exactly what to fix first
No email required. No signup. Direct download — completely free.
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The 5 Biggest Reasons Your Meta Ads Are Failing
Free Audit Checklist for African E-commerce Brands — By Ian Orera, Founder, Astrum Media
Reason 01: Your offer is not strong enough
Reason 02: Your creative is not stopping the scroll
Reason 03: Your campaign structure is leaking budget
Reason 04: You have no system to bring customers back
Reason 05: You are measuring the wrong numbers
4 Years
In the African market
About Ian Orera
Built by Someone Actually Doing the Work
My name is Ian Orera. I built Astrum Media with one purpose: to give serious African e-commerce brands access to psychology-backed, data-driven marketing that actually moves revenue — not just metrics on a dashboard.
I have spent 4 years in the trenches working across 20+ brands. Managing real ad accounts. Testing real creative. Producing real results. I don't theorise about marketing. I execute it every single day.
Astrum works with a strictly limited number of brands at any given time. Not because we're small — because focus is how we win. Every client gets full strategic attention, not a junior account manager running a foreign playbook.
If you're looking for the cheapest option, this is not the right place. If you're a founder serious about growth and ready to invest in systems that compound — this is exactly where you need to be.
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Revenue Over Vanity
Every decision is measured against one question: does this make the client more money? Not reach. Not impressions. Revenue — the only number that matters.
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Psychology-Backed Strategy
Understanding how African buyers think, decide, and act is what separates ads that convert from ads that just burn budget. We build for this market specifically.
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Full Transparency, Always
You own your ad account. You see every number. No black boxes. No hidden fees. Clear data, clear reporting, and clear results — every week.
From the moment you apply, you know exactly what to expect — and when to expect it.
01
Application and Qualification
You fill out our client application. We review every one personally within 48 hours. If there's a genuine fit, we move to a strategy call. If not, we'll tell you honestly — no wasted time for either of us.
Within 48 hours of applying
02
Brand Audit and 90-Day Strategy
We audit your ad account, pixel health, content, offer, and funnel. We identify exactly what's broken and build a 90-day growth plan specific to your brand — before a single shilling of ad spend is committed.
Week 1 of onboarding
03
Risk Mitigation and System Build
Before launching, we protect your business first: backup ad accounts, backup pages, pixel verification, and offer architecture review. We have seen too many brands lose weeks of revenue to entirely avoidable account issues.
Weeks 1 to 2 of onboarding
04
Launch, Optimise, and Scale
Campaigns go live with a structured test budget. Weekly performance reviews, creative testing, audience refinement, and scaling decisions — all driven by data. A clear report lands in your inbox every week.
Week 3 and onwards
05
Long-Term Partnership
We don't work with clients for one month and disappear. We build long-term partnerships where we grow together. Your revenue growth is how we measure our own success — that is how we think about this business.
Month 2 and beyond
FAQ
Questions African Founders Ask Before Applying
Honest answers to the most common questions. If something is not covered here, WhatsApp Ian directly.
Most agencies in Africa price their services as a flat monthly retainer, a percentage of ad spend, or a combination of both. At Astrum Media, we work on a retainer plus net profit share model. Retainers for our Done For You service start from Ksh 250,000 per month. Ad spend is paid directly to Meta by the client and is separate from the retainer. The real question is not how much an agency costs. It is how much it costs you to keep running without a system. Founders who come to us are typically spending money on ads with inconsistent results. The retainer pays for itself when the system is built correctly.
Most brands start seeing meaningful data within the first 2 to 4 weeks of campaigns going live. This is the learning phase — Meta's algorithm needs volume to understand who is buying from you and optimise accordingly. Real, consistent results — predictable ROAS, scaling momentum, and stable cost per purchase — typically develop between weeks 4 and 8 when the right creative and audience combination has been identified. Anyone who promises strong results in the first 7 days is not being honest with you. Anyone who tells you it takes 6 months to see anything is moving too slowly. The truth is in between.
ROAS — Return on Ad Spend — measures how much revenue you generate for every shilling spent on advertising. For African e-commerce brands, a ROAS of 3x is a baseline. 5x is good. Anything above 7x is exceptional and usually the result of strong creative, a well-structured offer, and a proven audience. Our benchmark across clients is a blended ROAS of 9.87x at peak, achieved for a jewelry client over 4 months. On ad spend — we work with brands spending a minimum of Ksh 150,000 per month on advertising. Below that threshold there is not enough data volume for the algorithm to optimise efficiently and results will be inconsistent.
Done For You is full management. We handle everything — Meta Ads strategy and execution, creative direction, audience research, weekly optimisation, creator strategy, and customer retention systems. You focus on running your business and fulfilling orders. This service is for brands doing Ksh 5M or more per month in revenue, spending at least Ksh 150,000 per month on advertising. Done With You is strategic consultation. We work alongside you and your team — building your strategy, reviewing your campaigns, identifying what is broken, and giving you the exact playbook to execute. You do the work, we direct it. This is for brands doing between Ksh 1M and Ksh 5M per month who need expert guidance to reach the next level. Not sure which fits you? Apply and we will tell you honestly in the first conversation.
This is the most important question on this page and you deserve a direct answer. Most agencies fail African e-commerce brands for three reasons. First, they sell reach and impressions instead of revenue. Second, they use strategies built for Western markets without understanding how African consumers discover, trust, and buy. Third, they are reactive — they wait for campaigns to fail before making changes instead of staying ahead of the data. Astrum is different in three specific ways. We measure success in revenue generated, not reach or impressions. We review performance data weekly and make creative decisions based on what the numbers say. And we have 4 years of experience working specifically with African e-commerce brands — not adapting foreign frameworks but building systems that fit this market. We will not tell you we are right for every brand. That is why we have a qualification process. But if we take you on, we are accountable for the results.
Yes, always. You own your Meta Business Manager, your ad account, your pixel, and all the data inside it. We work inside your existing infrastructure — we never create accounts that you do not have full admin access to. If we ever stop working together, everything stays with you. Your audiences, your campaign history, your creative library, your pixel data — all of it. No agency should ever hold your business assets hostage and we never will.
Yes. Astrum Media works with African e-commerce brands continent-wide. Our positioning is specifically African — we understand the nuances of how consumers in Nigeria, Ghana, South Africa, Egypt, Rwanda, and beyond research and buy online. These are not the same as Western markets and they are not all the same as each other either. If you are an African founder building a serious e-commerce brand and you meet our revenue and ad spend thresholds, we want to talk to you regardless of where you are based.
We do not offer performance guarantees because no honest agency can guarantee a specific ROAS — there are too many variables outside our control, including your product, your pricing, your fulfilment speed, and market conditions. What we do offer is full accountability. Every week you receive a performance report with plain-language analysis of what is working, what is not, and exactly what we are doing about it. If campaigns underperform, we do not wait for you to notice — we flag it first, explain why, and show you the adjustment we are making. We also operate on a profit share model which means our income grows when yours does. Our incentives are aligned with your results by design.
Running ads yourself means you are the strategist, the media buyer, the creative director, and the analyst — on top of running your actual business. Most founders who do this optimise for what they can manage, not what the business actually needs. A freelancer gives you one person with one skill set. A good freelancer can manage your ad account. They typically cannot also build your creative strategy, manage your creator network, build your retention system, and align all of it into a single revenue engine. Astrum brings a full system — not a single service. Meta Ads, Creator Strategy, and Customer Retention Back End Systems working together. The compounding effect of all three running simultaneously is what produces the numbers you see in our results section.
Week 1 — Full audit of your existing ad account, pixel health, content, offer, and funnel. We identify what is broken and what is already working. We also complete risk mitigation: backup accounts, backup pages, tracking verification. Week 2 — Strategy build. We develop your 90-day growth plan, identify your winning audience segments, brief your first round of ad creatives, and set up the campaign structure. Week 3 — Launch. Campaigns go live with a structured test budget. We begin the data collection phase and monitor performance daily. Week 4 — First optimisation cycle. Based on two weeks of live data, we make our first informed creative and audience adjustments and set the scaling roadmap. By the end of 30 days you have a running system, a clear picture of what is working, and a roadmap for the next 60 days.
Client Application
Apply to Work With Astrum Media
Currently Reviewing Applications — Limited Capacity
This is a qualification process — not a contact form.
We review every application personally. Answer with honesty and depth — that is how we know whether we are genuinely the right fit for each other.
If there is a match, Ian will reach out within 48 hours. If we are not the right fit, we will tell you honestly.
African e-commerce brand doing Ksh 5M or more per month in revenue
Spending at least Ksh 150,000 per month on advertising
Has a product with proven demand in your market
Willing to invest in systems, content, and long-term growth
Ready to think like a business owner — not just a seller
Done For You investment starts from Ksh 250,000 per month retainer plus net profit share. Ad spend is paid directly to the platforms by the client. Done With You consultation pricing is discussed on application.
Ian reviews every application personally. You will hear back within 48 hours.
In the meantime, follow @ian_orera on Instagram for daily insights on e-commerce growth in Africa.
Disclaimer
Facebook and Meta Disclaimer
This website is not part of Facebook, Instagram, or Meta Platforms Inc. This site is not endorsed by Meta in any way. FACEBOOK and INSTAGRAM are trademarks of META PLATFORMS, INC.
Earnings and Results Disclaimer
The revenue figures, ROAS numbers, and business results referenced on this website are real results achieved by real clients of Astrum Media. They are shared for illustrative purposes only and are not a guarantee, promise, or projection of results you will achieve. Every business is different. Results depend on many variables including your product, your market, your offer, your pricing, your operational capacity, and your level of commitment. Astrum Media provides marketing strategy and execution services. We do not guarantee any specific revenue outcome, return on ad spend, or business result.
Testimonials Disclaimer
All client testimonials and messages shown on this website are real and unedited. They represent the experiences of specific clients under specific circumstances and are not claimed to represent typical or average results. Individual results will vary based on effort, experience, business model, market conditions, and other factors.
Investment Disclaimer
The decision to invest in any marketing service is yours alone. You should perform your own due diligence before entering into any business relationship or financial commitment. By visiting this website or submitting an application, you acknowledge that you are solely responsible for any decisions you make and the outcomes that result from those decisions.
Contact
For questions about this disclaimer or our services: astrummediakenya@gmail.com or WhatsApp +254794921963
